Olympic Peninsula Tourism Commission – 2018 TOURISM SUMMIT

November 1, 2018 all-day
Vern Burton Center
308 E 4th St
Port Angeles, WA 98362
Olympic Peninsula Visitor Bureau

For the last few years, the Olympic Peninsula Tourism Commission’s Annual Tourism Summit has focused on developing our shoulder season business, better communicating our authentic sense of place, and deepening our local and regional collaborations, the “rising tide lifts all boats” idea.

It seems to be working. The Olympic Peninsula is coming off an incredibly busy summer. We’re seeing our visitors coming sooner in the year and staying later in the year. And sometimes, it even seems there are just a few too many visitors! So, what’s next?

How do we start to envision the future, together? What’s working? Where are the gaps? How do we look to grow tourism to the Olympic Peninsula in a thoughtful and sustainable way? What does that next chapter look like?

WEDNESDAY, October 31     

12:30PM Olympic Culinary Loop “Lunch and Learn” at Red Lion Hotel Port Angeles

“Cultivating Sustainable Agritourism All Around the Loop”

Jonathan Tourtellot, CEO, Destination Stewardship Center

(requires separate registration)

4:30PM    Halloween Happy Hour Pub Crawl in Downtown Port Angeles

DAY 1 Tourism Summit: THURSDAY, Nov 1

7:30AM                   Networking Breakfast and Vendor Showcase

Join your colleagues for coffee and conversation. “Early bird” giveaways will be special early in the morning, but you must be here early to get your name in the drawing! Meet with representatives from across the region to learn more about what’s new in their areas and in the industry, as well as what is new in our vendors’ worlds.

9:00AM                   Welcoming Remarks and Opening Session

9:45AM                   Morning Session

                                  The New Tourism Marketing for Washington State

Mike Moe, Managing Director, Washington Tourism Alliance

2018 marked a significant milestone for Washington’s tourism industry, as the legislature unanimously supported tourism marketing legislation to reestablish statewide tourism marketing. Hear from the Washington Tourism Alliance representative to learn what’s being done, and what is planned for the future.

10:15                        Coffee Break

10:30AM                Olympic Peninsula Destination Assessment

Paul Ouimet, Managing Director, DestinationNEXT, Destinations International

Having completed a 360-degree destination assessment survey for the Olympic Peninsula, learn about the findings, along with major findings from a recent Future Study and industry trends. This will be the kick-off portion to the day-long workshop.

12:30PM                 Luncheon Session

                                 Program: Coping with Success

    Jonathan Tourtellot, CEO, Destination Stewardship Center

America’s National Parks are on every outdoor-oriented traveler’s bucket List. Our beloved Olympic National Park is the 8th most visited National Park in the US. At a time when travelers are rushing to see spaces before they vanish or change forever, how do we cope with the unintended consequences of that success?

2:00PM                   Vendor Showcase

2:45PM                   Olympic Peninsula Destination Assessment Workshop continues…..

Our workshop continues in the afternoon with breakout discussion sessions and roll-up-your-sleeves planning. Our goal is to identify key issues, strategic implications and potential responses to the data presented by Destination NEXT.

4:30PM                   Olympic Peninsula Destination Assessment Workshop Concludes

                                                 Next Steps… Discuss Follow-Up Actions / Closing Remarks

5:00PM                   Wrap Up

5:30PM                   Networking Reception

                                 Celebrating the Olympic Discovery Trail @ Red Lion Crab House, Port Angeles

7:00PM                   Independent Dinner in Downtown Port Angeles

DAY 2 Tourism Summit: FRIDAY, Nov 2

7:30AM                   Networking Breakfast and Vendor Showcase Open

8:30AM                   Plenary Welcome and Introduction of the Learning Labs

8:45AM                   Learning Lab Sessions

Opportunity to pick two peer-to-peer learning sessions for hands on learning and dialogue on areas of interest to you.

  • Practical Steps for Sustainable Tourism on the Olympic Peninsula
  • Best Practices for Visitor Center and Volunteer Management
  • The New Google & How It Impacts Your Business
  • “Show Me the Money” – Funding Strategies and Considerations

10:00AM                Coffee Break

10:00AM                Panel: Working with Social Media Influencers

11:30AM                Closing Remarks, Recognition, and Thank Yous

Grab-N-Go or Stay-N-Eat Lunch

Attendees are invited to stay and dine informally with associates, continue conversations, or if they need to leave, take lunch with them.